Dum Dums, the classic candy brand that make things fun! Now introducing a new line of nail polish inspired by our famous, delicious flavors.
Role on project/skills: branding, packaging
Passion Project
Problem
In need of growth, a boost to the brand image, and profitability. Interested in pushing perimeters with marketing strategies.
Approach
Introducing a new line of nail polish inspired by Dum Dum’s famous, delicious lollipop flavors. Offering an affordable luxury that is familiar to consumers, connecting this new diversification to the original product through brand elements. Furthermore creating a package experience that nods to the unwrapping of a Dum Dum lollipop.
Insights
Diversifying products and services, create new segments and extensions of the brand without redesigning the fundamentals. Allowing more variety and options, as well as targeting new personas.
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Product:
