Trust Colgate to care for your oral health needs. Not sure which product best suits you? Take the oral health care quiz to receive customized products delivered to your door step!
Role on project/skills: branding, packaging, UI/UX
Passion Project
Problem
Colgate toothpaste, toothbrushes, and other oral care products have been caring for smiles since 1873. As a long-standing corporation, they are in Need of the initiative to regain favor with customers old and new.
Approach
Designed the “Something To Smile About” campaign. Consists of four new deliverables to create a more personalized exciting experience for basic oral health care. Including a new landing page, a quiz to determine the best oral health care products for the user, packaging for product kits sent to the user (based on a quiz), and hand-made icons to represent each Colgate subbrand.
Insights
Enabling users to trust Colgate to care for their oral health needs. Get inspired through passion and education to take better care of your smile.
