HOOD encourages you to take a personal message of self-identity wherever you are headed.
Role on project/skills: Visual Designer
Client: Hood Hat
Problem
Emerging as a new standard in the headwear & apparel space because of the authentic, personalized, locally sourced & high-quality products. Hood Hat wants to relay their message and products easily to their growing consumers.
Approach
Create targeted ads towards the identified persona in Hood’s audience: the “sports nostalgia” persona. People who appreciate sports, collect jerseys, buy sports memorabilia, and have a deep knowledge of past players, teams, and sports history.
Insights
Insights
Assuring brand elements and slogan is incorporated across a variety of gifs and creatives to ensure brand consistency.
